ACME-Vehicles wants to protect and extend their market share in Europe against local and international competitors. Although ACME has a good market position it is clear that they cannot rest on their laurels if they want to continue enjoying their current success in the future.
The European market is highly differentiated due to the many countries and to the cultural differences and preferences of their inhabitants. The high speed of technical and social development (eg. EU interation, upcoming environmental standards, etc.) makes this important market with high spending power hard to deal with. The successful business performance of ACME depends on streamlined business and information processes that integrate the value chains of producer, dealers and customers. This enables ACME to react more quickly to customer needs and to anticipate future trends.
One of the most critical participants in the vehicle selling process is the dealership, where ACME and dealer information systems meet each other. The solution should help both ACME an their dealers to bind customers by a short time to market for perfect customized products utilizing new media and technology. The special problem for a truly integrated sales process arises from fragmented legacy systems developed by various companies at the dealer site. The common problem is to break the physical boundaries of the dealer showrooms and to bring this showrooms everywhere by utilizing internet and multimedia technology.
The task of a cutting edge information and communication technology provider is to help ACME to overcome this problems. As a consequence, ACME has invited to tender for the MINT-Application.